Nigeria’s foremost insurance conglomerate, NSIA Insurance Limited is set to lunch a new campaign themed:
The campaign was conceived to highlight the importance of having a backup plan, which is often referred to as plan B, but in this case, a Plan i. It is a play on the first letter of the word insurance, as a replacement for the B in Plan B. Meaning that, for maximum guarantee and peace of mind, your plan B should be insurance.
The idea is to juxtapose the usual contingency plans we all make, with a Plan i, showing how insurance is more reliable than any other plan B one may imagine, for most circumstances.
The campaign will be launched digitally first before other amplification efforts are put in place to drive awareness.
To further intensify the reach of the campaign, the Brand will be present on traditional media, e.g. radio, outdoor and the likes, in the locations where NSIA offices operate; Lagos, Abuja, Ibadan, Warri, Onitsha, Port Harcourt, Kaduna and Kano.
Speaking on the objective of the campaign, the MD/CEO of NSIA Insurance, Ebelechukwu Nwachukwu said, “Simply put, ‘Insurance is Life’s Backup Plan, everyone needs to get a sure policy to help plan for the future.’ This is the message we hope to pass across to our prospective and existing customers. Just like you have a plan B for when your vehicle needs repairs and cannot serve you, you need a plan i for when life’s eventualities occur,” she said.
NSIA Insurance Limited is a first-class composite insurance company driven by Integrity, Care, Innovation and Professionalism. It has its Head Office in Lagos, with a strong regional presence in Abuja and an extensive network in strategic states; across the country. NSIA Insurance offers a wide range of insurance services at competitive rates; to meet the changing financial, investment, and lifestyle needs of its corporate, commercial, and individual customers.
NSIA Insurance (Nigeria) Limited is part of NSIA group, which is currently present in 12 African countries; Benin, Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Senegal and Togo.